Our profession has thrived by reinventing the way we practice with new technology and therapeutics, all while staying true to our roots.

Read More »

I just got back from Optometry’s Meeting in Orlando, Florida.

Are you in touch with your ~ing? The ~ing is what can make you happy or sad, depressed or content, jealous or carefree. But what is it?

What can Real Housewives of New York teach you about optometry? You might be surprised!

Before you open the door, you smell it. Just as menacing to the senses as halitosis, it's the over-cologner!

When I am in a foul mood, my demeanor becomes capricious. Yes, that’s right, look out! The normal annoying exploits of the patient can be as irksome as fingernails on a chalkboard.

Having a national perspective allows me to step back and draw one conclusion: eyes are eyes, and attitudes toward treatment should not differ across the nation.

Moms are the patients who will tout your superior service, your advanced clinical care and share your words of wisdom.

Does it seem that when you see a patient, you are doing the same thing over and over? Saying the same things? More to the point: Are you on autopilot?

Read More »

How do you measure success in your practice?