Review of Optometry® > How I Ticked Off the Dispensary

From the Desk of Dr. Sindt...

Dr. Sindt is the Co-Chief Clinical Editor of Review of Optometry. She is also the Director, Contact Lens Service, and an associate professor of clinical ophthalmology at the University of Iowa, as well as president of Women of Vision.

How I Ticked Off the Dispensary

Jul 1

Written by: Christine Sindt
7/1/2010 8:22 AM

I mentioned in my last entry about patients wanting me to measure their PD so they could buy their glasses on the Internet. Well, I have thoroughly ticked off the department's dispensary: Since I don't own a pupillometer nor do I have the time, I have been sending these folks to the glasses dispensary.

The opticians feel this is a slap in the face, that I am making them work for a non-sale. But, as I have tried to explain, I am handing them an opportunity! I am sending them someone in need of exactly what they do: glasses! It is up to them to turn the sale, be friendly, be more knowledgeable than the Internet ... and give them a reason to buy the glasses there. It may not happen in that visit, but they may return when the Internet glasses just "aren't working out."

Instead, unfortunately, what I often see (not just here, mind you, but in many retail settings) is apathy. Well, faceless apathy is what is available on the Internet ... and I hate to tell you, the Internet does it better.

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How I Ticked Off the Dispensary